Recent surveys conducted by TrustArc and other companies show that:
- 92% of consumers are concerned about online privacy;
- 84% of consumers want more control over how their data is used;
- 89% of consumers avoid companies that do not protect their privacy; and
- 32% of consumers are not only willing to but have actually changed companies or providers over data-sharing policies.
Yet despite this ubiquitous concern for online privacy, a recent state Supreme Court ruling in Arizona held that in today's world, there is “no reasonable expectation,” of online privacy. IS THAT EVEN LEGAL? How much privacy do we actually have?